The considerations in making print designs are fully dependent on your client. Mike (pictured in the flier) likes to print full letter sized (8.5 x 11) fliers in full color. I believe he prints these using a digital printer in small quantities.
The initial consideration to this particular piece are the elements – Image of the clock, Image of Mike, Title, content, and footer details. I don’t know why I opted to use a dark background that eventually got revised.
The approved design is the lighter one where you can fully see Mike!