This is a basic LOGO & BRANDING project of a financial agency. The client already has an idea, color scheme, and general look. This made my job a little easier. The whole idea is based on a SHIELD. The initial drawing given to me had a distinct shield shape, but as we progressed, we ended up concentrating on the letters L and F but maintained a subtle shield form. The red strip that we incorporated is to identify with the AXA company where they are accredited.
The whole render was made in Adobe Illustrator and then laid out in Adobe Photoshop. We also created a cover photo for social media posting.