LOGO & BRANDING – Legacy Financials

This is a basic LOGO & BRANDING project of a financial agency. The client already has an idea, color scheme, and general look. This made my job a little easier. The whole idea is based on a SHIELD. The initial drawing given to me had a distinct shield shape, but as we progressed, we ended up concentrating on the letters L and F but maintained a subtle shield form. The red strip that we incorporated is to identify with the AXA company where they are accredited.

The whole render was made in Adobe Illustrator and then laid out in Adobe Photoshop. We also created a cover photo for social media posting.

BOOK COVER – Covid-19 (Chance, Accident or Judgement)

This is a very controversial book. I did not write this, I just made the cover design.

Let me just say this – Agreeing to take on this project does not mean I also agree with their stand on what the author is saying about the current global pandemic. I am also a Christian, but I do have my own stand in the current issue.

It took me around one and a half hours in conceptualization, image preparation, and actual design. This was made in Adobe Photoshop. Images used are royalty free.

PRINT DESIGN – 24 Hour Preaching Flier

The considerations in making print designs are fully dependent on your client. Mike (pictured in the flier) likes to print full letter sized (8.5 x 11) fliers in full color. I believe he prints these using a digital printer in small quantities.

The initial consideration to this particular piece are the elements – Image of the clock, Image of Mike, Title, content, and footer details. I don’t know why I opted to use a dark background that eventually got revised.

The approved design is the lighter one where you can fully see Mike!

SHIRT DESIGN – I Serve Because I Love

I enjoyed doing this project for a Canadian client of mine because it reflected a piece of my core belief. I am not just a freelance artist, I am also a full time Christian. My driving force in serving, whether in freelance art or in my regular work, is LOVE! The kind of love that is unconditional in nature.

My first concept involved 2 scribbled hands holding each other just above the wrist. I wanted to show a strong bond between two people. I used 2 colors in this piece. The yellow green hand on top signifies the helping hand while the white one below signifies the need for help. The rugged style showed the imperfection of people. The verse was given by the client along with the main words to be spread across the shirt.

The client want a more cleaner look and because it would be harder to prep silk screens with textured elements (harder but not impossible). Eventually, the client told me to scrap the whole hand thing and told me exactly what he wanted! hence, the 1st picture!

Weeeeellll, I’m not mad how it turned out. All in all, the client is still my boss, I got paid, and I enjoyed pushing myself to the limits of my creativity.